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Client: Shane Stewart Designs
Project: Brand development for kitchen design and installation company
FINAL DESIGNS
The brief asked for a design that would sit alongside an existing typographic design. It had to convey a sense of European design, particularly Italy. The client also wanted to explore the possibility of incorporating his interest in sacred geometry.
Whilst researching sacred geometry I came across ancient Greek drawings where proportions were based on the harmonic intervals of musical notes. This had been used by the Ancient Greeks in the design of cooking utensils as well as food and drink storage containers. This seemed to fit in very well with the clients core business of kitchen design.
Using these same proportions a double "S" graphic was developed echoing the clients' initials.
The design was used across a range of stationery, uniforms and vehicle livery.