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Client: Rare Modular
Project: Logo and Brand Development for Modular Synthesiser Developer
OVERVIEW
Rare Modular is a company specialising in modular synthesiser development.
The logo features a stylised lowercase “r” enclosed within a circle, inspired by the intricate array of knobs characteristic of modular synthesisers. This visual identity was designed to be versatile, seamlessly adapting across various applications such as module panels, the company website, packaging, and stationery.
To complement the logo, a custom typeface was crafted, drawing directly from the logo’s unique design elements, ensuring a cohesive and distinctive brand presence.