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Client: Psychological Consultations Ltd (Threekey)
Project: Brand Identity and Web Design
OVERVIEW
This visual identity was inspired by the classic Tetris video game, with the logo taking the shape of a human brain. The concept reflects the brain as a complex puzzle, symbolising the client’s role as a consultant who brings clarity and cohesion by helping all the pieces fit together seamlessly.
The Tetris motif carried through to the website design, where modular elements replaced traditional photography. This approach supported the client's goal of maintaining a neutral tone that didn’t imply a bias toward any gender demographic.
A strong green colour palette was used throughout, chosen for its established association with the medical profession and its calming psychological effect. To enhance accessibility, slightly oversized typography was employed, ensuring readability for users of all ages and abilities.