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Client: PBSA and BTR news
Project: Brand development for news website
FINAL DESIGN
The client runs several news websites for the Build To Rent and Purpose Built Student Accommodation sectors.
As well as PBSA news and BTR news, they also run BTR news Australia.
Three unified logos were required that could sit alongside each other but be visually distinct from each other.
Once the lowercase sans serif approach for the logotypes was settled on, a simple three colour palette was developed. This was to be used across each individual news site in a subtle way to strengthen the brands.