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Client: Calleva Centre for Evolution and Human Science
Project: Brand development for research centre based at Magdalen College, Oxford
FINAL DESIGN
The Calleva Centre for Evolution and Human Science is an interdisciplinary research centre based at Magdalen College, Oxford.
The client requested a logo that could be used across their website and any printed materials.
The logo had to sit alongside the existing Magdalen College branding in such a way that it would be distinct from but also feel at home with the existing branding.
The Centre wanted to employ the white Lilly motif that appears on the Magdalen College coat of arms. This was achieved by using the the form of the “V” in Calleva to create a stylised lilly motif.
The Magdalen College style guide provided information regarding typefaces and colour palette which was reflected in the Calleva branding.