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Client: CC Group (Via Threekey)
Project: Brand pitch
FINAL DESIGN
Threekey were approached by one of their clients, The Cardew Group, to pitch for a logo and website development for their new venture “CC Group”.
CC Group brought together several associates to develop a complete B2B marketing and communication business solution.
The new brand had to sit alongside the existing Cardew Group brand whilst retaining it’s own identity. To do this we focussed on the secondary typeface of the Cardew Group brand, Montserrat.
An icon was developed by combining the two “C”s in the company name into a link motif. This communicated their policy of linking with various groups to become one single business.
The colour palette was chosen to convey a sense of authority and business confidence.