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Client: Cleanovation Cleaning Services
Project: Rebrand for Commercial Cleaning Company
OVERVIEW
The project brief called for a complete rebrand of Cleanovation, a London-based commercial cleaning company. The scope included a new logo, logotype, colour palette, and typographic guidelines.
The design aimed to convey both hygiene and environmental consciousness. This was achieved by integrating a leaf motif into the initial "C" of the logomark, creating a versatile symbol that could also be used independently across brand points of contact.
A fresh, minimal colour palette of pale blue, citrus green, and white reinforced themes of cleanliness and sustainability.
The new visual identity was applied across the company’s digital platforms (see Digital / Online section), staff uniforms, stationery, and vehicle livery, creating a cohesive and modern brand presence.