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Client: Camden Bakery / Eco Group
Project: Brand development for London based bakery and delicatessen
The client wanted to develop a brand that emphasised that they had been trading since 1972.
A colour palette was developed, influenced by trends of the 1970’s whilst still feeling up to date.
The wheat motif was also developed to echo the aesthetics of that era. This device could be used in conjunction with the brand name or on its own as an icon or as part of a repeat pattern.
Once completed, the new brand was implemented across their website, menus, promotional material, packaging, uniforms, signage and shop canopy.