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Client: Calleva Centre for Evolution and Human Science
Project: Brand Development for a Research Centre at Magdalen College, Oxford
OVERVIEW
The Calleva Centre, an interdisciplinary research hub at Magdalen College, Oxford, commissioned a logo that could be used across digital and print applications. The design needed to complement the existing Magdalen College branding while maintaining its own distinct identity.
A key requirement was the inclusion of the white lily motif, a symbol featured on the College’s coat of arms. This element was subtly integrated into the logo by stylising the “V” in Calleva to echo the form of the lily.
The final design adheres to the Magdalen College style guide, incorporating approved typefaces and colour palette to ensure consistency and cohesion with the broader institutional identity.