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Client: Hachette
Project: Crochet pattern collection development and packaging
FINAL DESIGNS
The book range was a collection of various crochet projects for the reader to undertake.
As the content was mainly instructions a typographic and layout style was developed to make them as clear as possible while still having a strong design element. Flexibility whilst retaining a strong typographic style was key to this. To enable this a hanging column technique was employed allowing for generous white space adding to the overall sense of calm and space.
The colour palette was created individually for each project to reflect the colour of the finished project.